With data intelligence, it is now possible to determine more quickly whether a lead fits the customer profile and whether this lead has a chance of becoming a customer or concluding a new deal. At the same time, marketing technologies support companies in automating processes and triggering lead conversions at the relevant touchpoint.
Automation of the lead generation process
We support you in managing your data and using the right technologies to connect your sales with your digital touchpoints and generate leads and conversions along individual customer journeys.
Use lead scoring to pass on only qualified leads, generated online, to your sales teams. Benefit from data you gather to gain insights into customer behavior and ultimately address customers in a more personalized way.
Automate your lead generation process and trigger the Next-Best-Action at the relevant touchpoint and at the right moment.
We develop and implement lead generation measures, define measurement systems and visualize KPIs in intuitive dashboards. In doing so, we create transparency across the entire lead funnel, from Google Ads to the conclusion of contracts in ERP and CRM.
Director, gateB
What trigger-based marketing is all about and what you need now. Article from Robert Schumacher (German only).
