Journey Orchestration

Listen to customers, understand their true intent and deliver the experience they seek

The ability to deliver meaningful customer experiences comes down to integrating data across channels and connecting systems as well as teams. This allows companies derive individualized inclinations from each customer and use them to significantly increase the relevance of interactions.

Bridging the gap between teams and systems

Customers get frustrated if they face an inconsistent experience when switching engagement channels. The reason often lies in having different teams managing channels independently, each with their own system. The key to success lies in combining data from all channels and using aggregated results to orchestrate meaningful journeys in real-time for each individual customer. With our technology partner, Thunderhead, we have a journey orchestration platform that can help you deliver exactly that.

Power the technology you already have

A Journey Orchestration platform enables you to listen and capture interactions across all channels and sync messages and experiences. It integrates customer data from multiple sources much faster and more easily than with traditional methods. It forms target groups in real-time, then delivers messaging using the tools you already have in place (e.g. Salesforce Marketing Cloud, Adobe Campaign, Eloqua).

In short, the Thunderhead solution we offer integrates data from all touchpoints across all of your existing digital engagement platforms, giving your employees actionable intelligence and providing them with a clear next best action. And with its visualization of customer journeys and functionalities that help you derive true customer intention, it helps you deploy the most relevant marketing measures on your platforms.

The One Engagement Hub from our technology partner, Thunderhead, works with and across your existing systems, liberating data from functional silos to provide real-time journey analysis and omnichannel journey orchestration.

ONE Engagement Hub Dashboard — Listen to billions of customer interactions in real-time, across every touchpoint, and gather individual context and intent.

Journey visualization — Visualize journeys in real-time and gain deep journey analytics. Understand how customers are traversing your brand in real-time.

Real-time orchestration — Turn insight into action, delivering hyper-personalization across all touchpoints based on context, journey behavior and profile attributes.

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Listen to your customers. On all channels simultaneously. Analyze and react to their behavior in real-time. The technology is there.

Marco Wyler

Director, gateB

Your added value

Transparency on customer journeys from marketing to sales
Higher conversion of leads throughout the marketing funnel
Lower drop-off rates at important Moments of Truth within the funnel
More efficient utilization of sales and key account resources as you provide them with relevant leads and real-time information
A narrowed gap between marketing leads and sales
Personalized engagements at scale and in the right context
A seamless experience for customers who interact with your brand

gateB's consulting, data science, and integration specialists implement our orchestration platform at your company in such a way that you can generate added value for your customers within a few months. We ensure your existing data sources and technologies are seamlessly integrated. We prioritize use cases with the highest business value and subsequently implement them step-by-step. We also provide training and support so your team can work successfully with the journey orchestration platform on an ongoing basis.

Guide: Bridging the Customer Engagement Gap