For leading national and international companies, it is essential to execute corporate and regional marketing activities in coordinated way and to ensure brand consistency. This requires simple marketing & brand portals that allow employees and partners to plan and coordinate campaigns with headquarters, view brand guidelines, find assets, customize print and online ads, and order marketing materials online.
Getting every sales and marketing employee – along with each agency and partner organization – to comply with brand guidelines is a huge challenge, particularly for companies with many local branches and large partner networks. For national and global teams with various systems, tools, and methods of storing and retrieving assets, this challenge is compounded. You need a solution that guarantees efficient marketing processes and a consistent brand presence while also facilitating regional adaptation of approved marketing assets.
Our Brand and Marketing Portal is your solution. Easily store all digital assets – including CI and CD guidelines – in a central location. Staff and partners can access them anywhere, anytime with the right permissions. You can also use the portal to integrate critical tools such as marketing planners, task management, content creation and publishing, web-to-print, a marketing shop, and campaign management systems.
On a marketing & brand portal, not only can all marketing-relevant assets be stored centrally and made available everywhere, it also offers a maximum of transparency and overview of all measures and processes.
Director, gateB
With a clear overview of all activities and assets – from pictures and best practices to presentations and dynamic templates – our portal makes the entire marketing process transparent. And central administration guarantees global brand consistency. When it comes to local retrieval and adaptation of templates, you set the parameters for employee and partner access through precisely defined user groups. It's time to simplify your marketing processes and increase your MROI.
Learn why a marketing portal is essential for an agile marketing team and relevant and consistent brand communication.
